Making complex systems understandable and worth adopting
I help teams turn complex technology into clear product direction and experiences people can trust.
View selected work
Selected work
A selection of product work focused on simplifying complexity across SaaS, climate tech and retail.
Making automation easier to start in Qlik Cloud
Redesigned the onboarding experience for Qlik Automations, increasing successful adoption by 74% and reducing time-to-first-automation by 63%.
Enterprise SaaS · Onboarding · Workflow automation
Helping cities turn climate plans into fundable projects
Turning years of discussions into a clear roadmap
A facilitation and research process that helped IKEA teams move from abstract discussions to concrete priorities.